WP29 | EU | [O]n EASA/IAB best practice recommendation on online behavioural advertising (PDF)
From the Conclusions:
“Adherence to the EASA/IAB Code on online behavioural advertising and participation in the website www.youronlinechoices.eu does not result in compliance with the current e-Privacy Directive. Moreover, the Code and the website create the wrong presumption that it is possible to choose not be tracked while surfing the Web. This wrong presumption can be damaging to users but also to the industry if they believe that by applying the Code they meet the requirements of the Directive.”
(Source: hldataprotection.com)