Rob Heyman, Jo Pierson and Ike Picone (IBBT-SMIT) | Mapping of the process to commodify personal identifiable information in social media - Mappping and in-depth analysis of corporate profiling techniques

From the Abstract:

“Social media and its main revenue model, advertising, have brought privacy issues along. This deliverable maps the process wherein Personal Identifiable Information (PII) is gathered and commodified as a sellable service.”

(Source: privacynieuws.nl)