Federal Communications Commission (FCC) | US | Location-based services - An overview of opportunities and other considerations (PDF)
From the Executive Summary:
“Technological innovations, notably over the past decade, facilitate the collection of substantial amounts of personally identifiable data about virtually anyone who accesses information online. The rapid pace of change in both technology and business models is fueling an active and growing debate in the United States and around the world about the appropriate use of that data. The following report focuses on one part of the discussion: Location-based services (‘LBS’), mobile services that combine information about a user’s physical location with online connectivity and are transforming the way Americans work and play. […] The promise of LBS, however, comes with challenges and concerns. Because mobile devices have the ability - and often the technical requirement - to regularly transmit their location to a network, they also enable the creation of a precise record of a user’s locations over time. This can result in the creation of a very accurate and highly personal user profile, which raises questions of how, when and by whom this information can and should be used.”
(Source: hldataprotection.com)