Siegel+Gale | Knowing more about privacy makes users share less with Facebook and Google (PDF)
From ‘What we found’:
“After reading the policies and answering comprehension questions, 36% of Facebook users and 37% of Google users surveyed will change their behavior. Of the options presented in the survey, most Facebook users plan to change their privacy settings and be more careful posting information in the future. Google users indicated they’d take a number of actions, including changing privacy settings and clearing search history. Fifty percent will use Google less, while only 35% will use Facebook less. Google users may be more apt to reduce their use, since there are viable alternatives to many Google services (e.g., Bing, Worio and MapQuest). Facebook users don’t have the same luxury. Today, no alternative social network of similar scale exists.”
(Source: automatiseringgids.nl)
